7 Digital Marketing Trends That Will Help Businesses Grow in 2022
What are the trends that will dominate digital marketing in 2022? How can businesses prepare for these changes? This article looks at the most likely digital marketing trends over the next five years, as well as strategies that can help businesses of all sizes thrive in this new environment.
1) Chatbots
Chatbots, which first emerged around the time of the 2016 election, are designed to interact with customers on behalf of a company. Unlike virtual assistants like Siri or Alexa, chatbots can have a two-way dialogue with a customer and understand natural language. Chatbots have been used for both customer service and sales, as well as for providing information about products.
Chatbot companies like Facebook messenger’s M enabled retailers to order flowers for Mother’s Day without having to talk to a real person. This kind of technology has the potential to significantly change how we interact with businesses in the coming years.
2) Personalization
Digital marketing is evolving faster than ever and by 2020, it’ll be worth an estimated $234 billion. The following trends may help you understand where digital marketing is headed and how you can take advantage of the opportunities ahead.
1. Video will dominate digital marketing channels: As more people can watch video on their smartphones, the demand for video content will increase exponentially. Marketers should start preparing for this now by investing in high-quality videos that can be used across all platforms.
3) Augmented Reality
We will be experiencing the evolution of this old-school marketing technique, which is not what it used to be. This is the future of marketing and will have huge implications for e-commerce stores. This trend aims to attract more visitors to retail outlets by providing a ‘more immersive experience’ for shoppers.
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5) Video Content
1. Data-driven marketing: With the help of AI and machine learning, marketers will be able to better personalize their messages with less effort. This means that businesses will be able to reach more customers by sending them messages that appeal to them the most. 2. Personalization: The personalization trend has been around for a few years now, but it’s only going to increase as time goes on. For example, Amazon is already taking steps towards this trend by introducing voice-activated shopping so that customers can make purchases through Alexa or Google Home devices.
6) Voice Search
Voice search will be the next big thing, and it’s already here. Voice search is the next stage of search engines and voice assistants. It is a natural language search function that allows users to interact with their devices by using their voice instead of typing. Voice searches are being integrated into many different aspects of our lives, so it should come as no surprise that they are being integrated into marketing strategies, too.
7) Blockchain
Digital marketing trends and technologies have the power to make a significant impact on businesses. What are the digital marketing trends that will help businesses grow in 2022? Blockchain technology, for one. A blockchain is a digital ledger of transactions that are distributed across many different locations; it’s decentralized and secure. Here are seven digital marketing trends to keep an eye on –Blockchain Development Company
